Halloween Days Calgary | Halloween Days: Calgary’s Celebration of Costumes, Community and Connection

Halloween Days Calgary | Every October, The Costume Shoppe transforms Calgary into something truly magical. The costumes are incredible, the laughter is contagious, and the community spirit? That’s what Halloween Days is all about.

Born from the belief that local businesses thrive when they lift each other up, Halloween Days Calgary is a city-wide movement celebrating small business, creativity, and compassion. From local breweries and candy shops to haunted attractions and artisan cafés, Halloween Days connects Calgarians to the businesses that make this city extraordinary.

A Calgary Tradition Rooted in Local Love

It all started with a simple idea from Ryan Schoel—better known as “Ry the Costume Shoppe Guy.” As the owner of The Costume Shoppe, Ryan wanted to create a campaign that celebrated Halloween while supporting fellow entrepreneurs who, like him, pour their hearts into Calgary’s local scene.

The concept was straightforward but powerful: throughout October, customers who shop in-store at The Costume Shoppe receive exclusive daily giveaways featuring local partners. These could be free treats, discount cards, or special experiences from other Calgary businesses.

What began as a fun idea has evolved into an annual tradition that strengthens community ties and celebrates the creative, entrepreneurial spirit that makes Calgary unique.

How Halloween Days Works

Each day in October, the first wave of customers, whether they’re families shopping for trick-or-treating gear or cosplayers hunting for their next masterpiece, receive a local perk with their purchase. From free coffee coupons to discounts on meals or local experiences, these little gifts act as introductions to new neighbourhood favourites.

For local business owners, it’s a no-cost partnership opportunity. The Costume Shoppe handles all promotion; posts about each participating partner across their social platforms, and even offers optional in-store or outdoor video features to spotlight each brand.

In return, businesses provide a small token, like a gift card or discount coupon and help amplify the fun by sharing posts and engaging on social media. Together, it’s a win-win: Calgary shoppers discover more of their city, and local businesses gain exposure to thousands of engaged, like-minded customers.

The Costume Shoppe Difference

At the heart of Halloween Days is The Costume Shoppe’s ongoing commitment to Calgary’s small-business community. Ryan and his team go beyond being a costume destination they’re connectors, storytellers, and advocates for local growth.

As of July 2025, their reach speaks for itself:

• Instagram: 7,800+ followers
  
  
• Facebook: 6,200+ followers
  
  
• TikTok: 72.7K followers (with an international audience)
  
  
• Pinterest: 50K–75K monthly interactions
  
  
• LinkedIn: 181 followers + 871 personal business connections via Ryan
  
  

Through these channels, Halloween Days Calgary receives not just visibility but real engagement, stories shared, and local pride rekindled with every post.

The Costume Shoppe also takes care of everything from design to print for giveaway materials, ensuring each business looks professional and consistent with the Halloween Days theme.

Giving Back: Supporting the Calgary Food Bank

Halloween Days isn’t just about celebration, it’s about compassion. After witnessing the growing need at the Calgary Food Bank last year, Ryan knew it had to become part of the initiative.

This year, The Costume Shoppe encourages everyone who participates to bring in a non-perishable food donation, reminding us all that even small gestures create big change. Supporting local means helping our neighbours too, and the Food Bank partnership is a cornerstone of that mission.

When you donate, you’re joining a city-wide effort to show that community spirit is Calgary’s true superpower.

Why It Matters

For many small businesses, visibility can be a challenge. Competing against large retailers and online giants often feels impossible. Halloween Days changes that narrative by putting local in the spotlight.

Every costume purchase becomes a conversation starter. Every gift card handed out becomes an invitation to try something new. And every post shared creates ripples of connection across Calgary’s vibrant business network.

It’s a reminder that when we shop local, the entire city benefits.

What to Expect This Year

Halloween Days 2025 promises to be bigger and better than ever. With more participating partners, new video storytelling, and stronger community engagement, this year’s campaign will spotlight dozens of Calgary businesses over 31 days of fun.

Each partner will be featured across The Costume Shoppe’s website and social channels, with a calendar of events at:
? thecostumeshoppe.com/halloweendayscalendar

And to explore the full initiative, visit:
? thecostumeshoppe.com/halloweendays

From cafés and breweries to family attractions, you’ll find a growing lineup of partners ready to celebrate Halloween in true Calgary fashion; local and full of heart.

The Focus: Community Threads That Bind

Halloween Days Calgary is about connection. It celebrates what happens when small businesses support each other, when creativity meets collaboration, and when community becomes the heart of every event.

At The Costume Shoppe, we believe that dressing up brings people together. Whether you’re a teacher, a barista, a gamer, or a CEO, everyone gets to share in the excitement of becoming something extraordinary for a day.

And through Halloween Days, that shared excitement transforms into something lasting a stronger, more connected Calgary.

As the city’s go-to destination for costumes, wigs, and accessories, The Costume Shoppe is building community. Halloween Days Calgary embodies everything the brand stands for: creativity, generosity, and local love.

So, this October, when you come by to find your perfect costume, remember to bring your donation, take part in the giveaways, and celebrate what makes Calgary such a special place to live and shop.

After all, at The Costume Shoppe, the fun really does start here.